--- title: CEFCO Case Study description: Learn how CEFCO partnered with Stuzo to relaunch their loyalty program and drive a 115% lift in member enrollment rates. image: https://info.stuzo.com/hubfs/CEFCO-Press-Release-New-Gas-Station-Near-Me-waco-tx-82-1.jpg --- [![Group 9104](https://info.stuzo.com/hs-fs/hubfs/Group%209104.png?width=200&height=91&name=Group%209104.png "Group 9104")](https://www.stuzo.com/) ![CEFCO-Press-Release-New-Gas-Station-Near-Me-waco-tx-82](https://info.stuzo.com/hs-fs/hubfs/CEFCO-Press-Release-New-Gas-Station-Near-Me-waco-tx-82.jpg?width=1760&height=831&name=CEFCO-Press-Release-New-Gas-Station-Near-Me-waco-tx-82.jpg "CEFCO-Press-Release-New-Gas-Station-Near-Me-waco-tx-82") # Improving Loyalty Program Enrollment Rates with One-Step Sign Up ### Most loyalty programs are still relying on a download-dependent sign-up process, which significantly limits member enrollment. ### CEFCO, a fuel retailer with more than 200 locations in the South, experienced this challenge with their existing loyalty program and wanted to make a change.  ### Learn how CEFCO partnered with PAR Retail to **relaunch their loyalty program and** **drive a 115% lift in member enrollment rates – all within the first 60 days of the new program launching in-market. ** ## Download the Case Study