Improving Loyalty Program Enrollment Rates with One-Step Sign Up

Most loyalty programs are still relying on a download-dependent sign-up process, which significantly limits member enrollment.

CEFCO, a fuel retailer with more than 200 locations in the South, experienced this challenge with their existing loyalty program and wanted to make a change. 

Learn how CEFCO partnered with PAR Retail to relaunch their loyalty program and drive a 115% lift in member enrollment rates – all within the first 60 days of the new program launching in-market.